As we approach day 100 of the coronavirus-related Broadway shutdown, it can be easy to fall into despair. For many of us, the theatre has been a constant part of our lives (either as fans of the theatre or people who work in it) for years. As the pandemic drags on, it can also be scary to consider when, exactly, we will all be able to return to the theatre. These feelings of fear, sadness, and anxiety are normal and understandable. But this is not the end.

A good street team is not only a great marketing tool but also has the potential to convert sales on the spot-essentially serving as a front line sales staff anywhere you deploy them. This team might be the first face your customer sees representing your brand. Why not take the time to make sure they’re the right team for you?

Now completing its fifth year, BroadwayCon is not just a place where fans can come together to celebrate their passion for theatre; it’s a major networking hub of industry professionals. Naturally, Broadway Crew was there on the scene among the masses of cosplayers, creators, and spotlight stars. In fact, our Founding Partner, Jackson Thompson, was invited to represent the Crew for a business panel titled “Marketing U 2020: How to Market Yourself in the New Decade.” We’re thrilled to bring you some excerpts from that conversation.

Everyone knows that the TKTS Booth in Times Square is a great place to get some of the best seats to Broadway at affordable prices. But how exactly does it work? Let’s attempt to demystify the mythical red booth and shine a light on all of its secrets.