Challenge: Increase awareness of the pop up and drive same-day sales!

Solution: We put a street team on skates! We had teams of four in Central Park every day in addition to teams of two in Times Square and Bryant Park.

Results: We gave out approximately 40,100 flyers over the course of 45 shifts (225 hours). Because of this, we were able to engage with thousands of patrons each week, and we had a blast doing it!